This is a poster designed as a board game by Israel’s national airline, El Al. The poster is vivid and colorful and is divided into 55 numbered squares. Each square is dedicated to a different location in Israel. The attractions chosen are either biblical or historical sites, such as the cave of Elijah or the mountain of Deborah the prophetess, or places of leisure and enjoyment, such as the golf course in Caesarea or Dizengoff Street in Tel Aviv. The board follows a sequential route.
The first square, which is in the left corner, shows an El AL plane at Lod Airport (the former name of Ben Gurion Airport) with the word “Shalom” written in Hebrew above. From Lod Airport, the board goes on to Tel Aviv and eventually makes its way to Jerusalem, the last stop on the board. The last square is number 55 and shows a picture of the Western Wall and “Yerushalayim” in Hebrew letters.
Most of the board is written in English, perhaps indicating that this poster was produced and distributed to international tourists. The poster is not dated, but it can be assumed that it was created before Israel withdrew from the Sinai Peninsula in 1982 as square 42 suggests a visit to Mount Sinai. The artistic style and use of vibrant colors is reminiscent of 1960s’ and 1970s’ art.
This is a poster designed as a board game by Israel’s national airline, El Al. The poster is vivid and colorful and is divided into 55 numbered squares. Each square is dedicated to a different location in Israel. The attractions chosen are either biblical or historical sites, such as the cave of Elijah or the mountain of Deborah the prophetess, or places of leisure and enjoyment, such as the golf course in Caesarea or Dizengoff Street in Tel Aviv. The board follows a sequential route.
The first square, which is in the left corner, shows an El AL plane at Lod Airport (the former name of Ben Gurion Airport) with the word “Shalom” written in Hebrew above. From Lod Airport, the board goes on to Tel Aviv and eventually makes its way to Jerusalem, the last stop on the board. The last square is number 55 and shows a picture of the Western Wall and “Yerushalayim” in Hebrew letters.
Most of the board is written in English, perhaps indicating that this poster was produced and distributed to international tourists. The poster is not dated, but it can be assumed that it was created before Israel withdrew from the Sinai Peninsula in 1982 as square 42 suggests a visit to Mount Sinai. The artistic style and use of vibrant colors is reminiscent of 1960s’ and 1970s’ art.
Marvin G. Goldman EL AL Collection
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