Eights Chanukah Candle, Tel Aviv 1981

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This is a poster advertising the celebration of lighting the eighth Chanukah candle that was held on Sunday, December 27, 1981 in Tel Aviv. The poster, written in English, states that the event was sponsored by the Ministry of Tourism and was to include lighting the Chanukah candles and music. A picture of a chanukiya with eight lit candles is also featured on the poster. The event was held with “the generous contribution” of Israeli companies of the time: Shiff Hotel Chain, Osem, “West” Wine, Monford, and Discount Bank. The programme included music from the Kfar Chabad Orchestra, a singer called Gabi Berlin, and a choir from the school Kiryat Chinuch Yaffo. The bright and colourful illustration at the bottom of the poster depicts eight people joining arms and dancing. Each of the eight people is dressed in a different style, depicting different groups in Jewish Israeli society: a kibbutznik, a Chasid, a tourist with a camera around her neck, a Yemenite Jews, a typical sabra, and a businessman. The overall image is of a diverse group of Jews, men and women, singing and dancing together.

It is interesting to note the venue of the event: Kikar Namir. This is a square, also known as Atarim Square, which is situated near the beach in Tel Aviv and connected to the promenade. Once a neighbourhood of shacks and shanties built to house Jewish refugees who were banished from Jaffa in 1921, it became a tourist centre and the centre of Tel Aviv night life in the 1970s and 1980s. The area has declined ever since, and all attempts to renovate the square have failed.

Discussion Questions

Observation

  • What information is listed on the poster?
  • Describe the illustrations on the poster.
  • What symbols are on the poster?
  • What event is advertised on the poster?
  • What activities are planned for the event?
  • Who is the sponsor of the event?
  • What language is written on the poster?

Reading Between the Lines

  • Who do you think was the poster's intended audience?
  • Why do you think so?
  • Describe the people in the illustration.
  • Who do they represent?
  • What message do you think is being portrayed in the illustration?
  • Why do you think the Ministry of Tourism sponsored this event?
  • How large is Israel's tourism industry?
  • Is it a large segment of the economy?
  • How many tourists visit Israel on average each year?
  • Which countries do they come from?

Connections

  • Do you think you would have attended this event? Why or why not?
  • Have you ever attended a communal Chanukah party?
  • Who sponsored the party?
  • What activities were planned?
  • Was there food? What type of food?
  • Do you light Chanukah candles?
  • Who do you usually light them with?
  • Do you like this Jewish festival?
  • Have you ever visited Israel?
  • What was your favorite part of the trip?
  • The event promoted by the poster took place in Namir Square, a place that was once the centre of tourism in Tel Aviv and that has now greatly declined.
  • Do you know of such places in your city?
  • What was the reason for this decline?

Creative Ideas

Write a journal entry of someone who attended the event.

Plan a Chanukah party for your class and design a poster to advertise it.

This is a poster advertising the celebration of lighting the eighth Chanukah candle that was held on Sunday, December 27, 1981 in Tel Aviv. The poster, written in English, states that the event was sponsored by the Ministry of Tourism and was to include lighting the Chanukah candles and music. A picture of a chanukiya with eight lit candles is also featured on the poster. The event was held with “the generous contribution” of Israeli companies of the time: Shiff Hotel Chain, Osem, “West” Wine, Monford, and Discount Bank. The programme included music from the Kfar Chabad Orchestra, a singer called Gabi Berlin, and a choir from the school Kiryat Chinuch Yaffo. The bright and colourful illustration at the bottom of the poster depicts eight people joining arms and dancing. Each of the eight people is dressed in a different style, depicting different groups in Jewish Israeli society: a kibbutznik, a Chasid, a tourist with a camera around her neck, a Yemenite Jews, a typical sabra, and a businessman. The overall image is of a diverse group of Jews, men and women, singing and dancing together.

It is interesting to note the venue of the event: Kikar Namir. This is a square, also known as Atarim Square, which is situated near the beach in Tel Aviv and connected to the promenade. Once a neighbourhood of shacks and shanties built to house Jewish refugees who were banished from Jaffa in 1921, it became a tourist centre and the centre of Tel Aviv night life in the 1970s and 1980s. The area has declined ever since, and all attempts to renovate the square have failed.

Discussion Questions

Observation

  • What information is listed on the poster?
  • Describe the illustrations on the poster.
  • What symbols are on the poster?
  • What event is advertised on the poster?
  • What activities are planned for the event?
  • Who is the sponsor of the event?
  • What language is written on the poster?

Reading Between the Lines

  • Who do you think was the poster's intended audience?
  • Why do you think so?
  • Describe the people in the illustration.
  • Who do they represent?
  • What message do you think is being portrayed in the illustration?
  • Why do you think the Ministry of Tourism sponsored this event?
  • How large is Israel's tourism industry?
  • Is it a large segment of the economy?
  • How many tourists visit Israel on average each year?
  • Which countries do they come from?

Connections

  • Do you think you would have attended this event? Why or why not?
  • Have you ever attended a communal Chanukah party?
  • Who sponsored the party?
  • What activities were planned?
  • Was there food? What type of food?
  • Do you light Chanukah candles?
  • Who do you usually light them with?
  • Do you like this Jewish festival?
  • Have you ever visited Israel?
  • What was your favorite part of the trip?
  • The event promoted by the poster took place in Namir Square, a place that was once the centre of tourism in Tel Aviv and that has now greatly declined.
  • Do you know of such places in your city?
  • What was the reason for this decline?

Creative Ideas

Write a journal entry of someone who attended the event.

Plan a Chanukah party for your class and design a poster to advertise it.

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Tel Aviv & Jaffa, Jewish Virtual Library