One in Three - Aliya Pamphlet Advertisement, 1948

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This is an English-language pamphlet published by the Israeli government to attract immigrants from English-speaking countries. The pamphlet boasts that: “In 1948 we had 125,000, in 1949 we shall have 250,000 Olim.” It contains various propaganda images and slogans, telling the new olim (immigrants) that the state needs “hands” and boasting that “one Israel Jew in three is a newcomer.”

In 1948, following the Declaration of Independence, the new State of Israel was faced with myriad problems. The War of Independence did not officially end until 1949, and the fledgling state was dealing with an influx of refugees from Europe and the Arab nations. The young nation struggled to provide its citizens with their daily needs, while, at the same time, making a concerted effort to attract new immigrants to assist in the development of the agriculture, technology, and infrastructure. Top among the target countries were English-speaking countries, in particular the United States, the United Kingdom, and South Africa.

This is an English-language pamphlet published by the Israeli government to attract immigrants from English-speaking countries. The pamphlet boasts that: “In 1948 we had 125,000, in 1949 we shall have 250,000 Olim.” It contains various propaganda images and slogans, telling the new olim (immigrants) that the state needs “hands” and boasting that “one Israel Jew in three is a newcomer.”

In 1948, following the Declaration of Independence, the new State of Israel was faced with myriad problems. The War of Independence did not officially end until 1949, and the fledgling state was dealing with an influx of refugees from Europe and the Arab nations. The young nation struggled to provide its citizens with their daily needs, while, at the same time, making a concerted effort to attract new immigrants to assist in the development of the agriculture, technology, and infrastructure. Top among the target countries were English-speaking countries, in particular the United States, the United Kingdom, and South Africa.

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Ephemera Collection, The National Library of Israel