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Shana Tova Card

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The custom of sending greeting cards before the Jewish New Year began in Germany in the late Middle Ages and gradually spread to Eastern Europe and the United States. The early twentieth century was the “golden age” of postcards, and among Jews, the Rosh Hashanah greeting card was easily the star of this particular show.

With the rise of electronic communications, the custom has naturally faded, and today it is likely that most of the New Year greetings we receive arrive via other mediums.

The custom of sending greeting cards before the Jewish New Year began in Germany in the late Middle Ages and gradually spread to Eastern Europe and the United States. The early twentieth century was the “golden age” of postcards, and among Jews, the Rosh Hashanah greeting card was easily the star of this particular show.

With the rise of electronic communications, the custom has naturally faded, and today it is likely that most of the New Year greetings we receive arrive via other mediums.

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Ephemera Collection, The National Library of Israel