The Theodor Herzl Ship Advertisement

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​This is a poster advertising travel from Israel to Paris via Italy on the SS Theodor Herzl, a luxury liner owned by the Zim company. The poster, designed by Otte Wallish, has a black background with two diagonal stripes, each with the design of a flag. The upper flag is the flag of Israel and the lower flag is the flag of France. Between the two flags is a picture of a cruise ship. The caption advertises cruises on the modern, luxury liner, the SS Theodor Herzl.

The ship is named in honor of the Zionist visionary, Theodor Herzl, and also, perhaps, to remember the illegal immigration ship of the same name. The text on the bottom of the poster identifies the sponsor of the advertisement as Zim, Israel’s shipping company. To the left of its name is the company’s flag, which has seven gold stars on a white background between two horizontal blue stripes. The Zim flag is based on Theodor Herzl’s original design for the emblem of the future State of Israel: the stars come from Herzl’s 1896 design, while the stripes represent the actual Israeli flag.

The SS Theodor Herzl was built in 1957 and was used for passenger travel in the Mediterranean until the end of the 1960s when air travel became the preferred mode of transportation. The ship was sold to the Carnival cruise line in 1969 and sank in 1991 after catching on fire while undergoing renovations.

​This is a poster advertising travel from Israel to Paris via Italy on the SS Theodor Herzl, a luxury liner owned by the Zim company. The poster, designed by Otte Wallish, has a black background with two diagonal stripes, each with the design of a flag. The upper flag is the flag of Israel and the lower flag is the flag of France. Between the two flags is a picture of a cruise ship. The caption advertises cruises on the modern, luxury liner, the SS Theodor Herzl.

The ship is named in honor of the Zionist visionary, Theodor Herzl, and also, perhaps, to remember the illegal immigration ship of the same name. The text on the bottom of the poster identifies the sponsor of the advertisement as Zim, Israel’s shipping company. To the left of its name is the company’s flag, which has seven gold stars on a white background between two horizontal blue stripes. The Zim flag is based on Theodor Herzl’s original design for the emblem of the future State of Israel: the stars come from Herzl’s 1896 design, while the stripes represent the actual Israeli flag.

The SS Theodor Herzl was built in 1957 and was used for passenger travel in the Mediterranean until the end of the 1960s when air travel became the preferred mode of transportation. The ship was sold to the Carnival cruise line in 1969 and sank in 1991 after catching on fire while undergoing renovations.

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Eri Wallish Collection