Every Woman's Dream? Analyzing Advertisements

In pairs or small groups search the internet for an advertisement that promotes a product.

Is this a good advertisement in your opinion? Why or why not?

Consider the following points:

• How central is the product itself in terms of graphics and design?
• What information do we learn about the product from the advertisement?
• How convincing is the advertisement? 
• What are the means used to catch the consumer’s attention and to promote the product?
• Is the advertisement appropriate for different target audiences? Why?

Make a list of characteristics that make an advertisement a good one.

Each group will present their advertisements and explain what makes them good/bad advertisements.

Look at the Every Woman’s Dream, NurGas Advertisement and discuss the following questions:

• What is the woman wearing and what is she pointing to?
• What products are featured in the advertisement?
• What is the title of the advertisement?
• What are the benefits of NurGas products according to the text on the right?
• Which company created this advertisement?
• Why do you think a woman featured in the advertisement?
• How does the company guarantee that the products will improve the lives of the purchasers?
• What can we learn about gender stereotypes from the advertisement?
• What was your reaction to this advertisement?
• Do advertisers portray women in the same way today? Give examples from contemporary advertisements.
• The poster suggests that only women use home appliances such as stoves, fridges, and water heaters. Was this true then, and is this true today? 
• Are there advertisements today which appeal to only one gender?
• Do men and women appear on advertisements only in the traditional roles of women as housewives and men as breadwinners?
• Do you usually buy products as a result of advertising?
• What influences your decision to buy a particular product?

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• Create a timeline of how gender roles have changed since 1900. Include the important events that led to changes during the subsequent years.
• The National Library of Israel published a blog post for International Women's Day: IWD Special: Fixing the Sexist Ads of the Past!. Look at the examples of the fixing that the NLI team did, and fix some modern advertisements too!