This poster advertises Tu Bishvat stamps issued in Israel on January 14, 1975. The title given on the poster is “Arbor Day Stamps” and at the bottom of the poster is the date the stamps were issued, 2nd Shvat 5735, January 14, 1975. The values of the stamps are 2.00, 0.01, and 0.35 lira. The logo of the Israeli Postal Authority featuring a running deer appears above the date.
The top two stamps on the poster depict two children celebrating Tu Bishvat. Both children are wearing a floral headband as is customary on this day, and the child on the left is also wearing a kova tembel, a hat that used to be typical Israeli attire. The child on the left is outside and in the background are flowers, grass, and a rainbow. He is holding a plant pot with a small plant, probably for planting, he also has a water bottle hanging from his belt. The children are both wearing festive white shirts, presumably in honor of the festival. The girl on the right stamp is also outside among flowers and grass and is holding some branches. The bottom stamp features a bird singing on the branches of a flowering tree. All the stamps are designed in a colorful and modernist style.
The stamps were designed by Israeli artist Asher Kalderon. Born in 1929, Kaldron’s became well-known for his modern and unique style that would often capture biblical or traditional themes. He has won many awards for his paintings, sculptures, tapestries, and other designs.
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