Shana Tova Card, Kotel, 1967

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The custom of sending greeting cards before the Jewish New Year began in Germany in the late Middle Ages and gradually spread to Eastern Europe and the United States. The early twentieth century was the “golden age” of postcards, and among Jews, the Rosh Hashanah greeting card was easily the star of this particular show.
The holiday postcards usually carried Jewish-related motifs, such as traditional and ideological symbols, or illustrations of major Jewish current events. With the formation and rise of the Zionist movement, Rosh Hashanah greeting cards became platforms for conveying ideological and Zionist messages related to prominent public events.


​This photograph was taken in June 1967 just after Israeli soldiers arrived at the Kotel having captured the Old City. The dancing soldiers, some of whom are carrying guns, having being fighting fierce battles on the streets of Jerusalem only hours previously, look happy and emotional. The soldiers in this photograph seem to be in their thirties and forties and were probably reserve duty soldiers who had been called up during the war.

The custom of sending greeting cards before the Jewish New Year began in Germany in the late Middle Ages and gradually spread to Eastern Europe and the United States. The early twentieth century was the “golden age” of postcards, and among Jews, the Rosh Hashanah greeting card was easily the star of this particular show.
The holiday postcards usually carried Jewish-related motifs, such as traditional and ideological symbols, or illustrations of major Jewish current events. With the formation and rise of the Zionist movement, Rosh Hashanah greeting cards became platforms for conveying ideological and Zionist messages related to prominent public events.


​This photograph was taken in June 1967 just after Israeli soldiers arrived at the Kotel having captured the Old City. The dancing soldiers, some of whom are carrying guns, having being fighting fierce battles on the streets of Jerusalem only hours previously, look happy and emotional. The soldiers in this photograph seem to be in their thirties and forties and were probably reserve duty soldiers who had been called up during the war.

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Ephemera Collection, The National Library of Israel