This is an advertisement for products marketed by Tnuva. At the bottom of the advertisement is written “From Our Products,” and above the caption are pictures of many different products marketed by Tnuva, with the company’s logo on the left, thus dating the advert to the 1930s, and the word Tnuva written in Hebrew and English.
The products pictured include milk, eggs, cheese, fruit, and butter as well as some fresh produce. In the background there is a map of Israel that features Jerusalem, Tel Aviv, and Haifa. The Kinneret (Sea of Galilee) and the Dead Sea can also be seen, as can three camels walking in a row at the bottom. Tnuva was founded in 1926 when the leaders of the kibbutz movement decided to form cooperatives to distribute and export several types of food products.
Tnuva was originally created to market dairy products, eggs, and fruit, moving later to fresh vegetables and meats, and soon became the largest food company in Israel. It became so dominant in Israel that a children’s song, which has since become a classic, was written about the Tnuva delivery trucks. The company’s logo and packaging has changed over the years to become what we know today. In 2014, Tnuva, the Israeli icon, was bought by Bright Food, a Chinese state company.
This is an advertisement for products marketed by Tnuva. At the bottom of the advertisement is written “From Our Products,” and above the caption are pictures of many different products marketed by Tnuva, with the company’s logo on the left, thus dating the advert to the 1930s, and the word Tnuva written in Hebrew and English.
The products pictured include milk, eggs, cheese, fruit, and butter as well as some fresh produce. In the background there is a map of Israel that features Jerusalem, Tel Aviv, and Haifa. The Kinneret (Sea of Galilee) and the Dead Sea can also be seen, as can three camels walking in a row at the bottom. Tnuva was founded in 1926 when the leaders of the kibbutz movement decided to form cooperatives to distribute and export several types of food products.
Tnuva was originally created to market dairy products, eggs, and fruit, moving later to fresh vegetables and meats, and soon became the largest food company in Israel. It became so dominant in Israel that a children’s song, which has since become a classic, was written about the Tnuva delivery trucks. The company’s logo and packaging has changed over the years to become what we know today. In 2014, Tnuva, the Israeli icon, was bought by Bright Food, a Chinese state company.
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