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Shana Tova Card, 1949

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The custom of sending greeting cards before the Jewish New Year began in Germany in the late Middle Ages and gradually spread to Eastern Europe and the United States. The early twentieth century was the “golden age” of postcards, and among Jews, the Rosh Hashanah greeting card was easily the star of this particular show. With the rise of electronic communications, the custom has naturally faded, and today it is likely that most of the New Year greetings we receive arrive via other mediums.

The holiday postcards usually carried Jewish-related motifs, such as traditional and ideological symbols, or illustrations of major Jewish current events. With the formation and rise of the Zionist movement, Rosh Hashanah greeting cards became platforms for conveying ideological and Zionist messages related to prominent public events.

This card from 1949, recalls two important events in the life of the nation: the First Zionist Congress in Basel (note the wrong year written on the card – 1896 instead of 1897) where Herzl laid the cornerstone of the future homeland of the Jewish people and the opening session of the first Knesset.

The custom of sending greeting cards before the Jewish New Year began in Germany in the late Middle Ages and gradually spread to Eastern Europe and the United States. The early twentieth century was the “golden age” of postcards, and among Jews, the Rosh Hashanah greeting card was easily the star of this particular show. With the rise of electronic communications, the custom has naturally faded, and today it is likely that most of the New Year greetings we receive arrive via other mediums.

The holiday postcards usually carried Jewish-related motifs, such as traditional and ideological symbols, or illustrations of major Jewish current events. With the formation and rise of the Zionist movement, Rosh Hashanah greeting cards became platforms for conveying ideological and Zionist messages related to prominent public events.

This card from 1949, recalls two important events in the life of the nation: the First Zionist Congress in Basel (note the wrong year written on the card – 1896 instead of 1897) where Herzl laid the cornerstone of the future homeland of the Jewish people and the opening session of the first Knesset.

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Hadi Or Israeliana Collection