Mapai Election Campaign, 1951

This 1951 election poster by the Mapai Party is split in two: the right side (“א”) highlights Mapai’s investments in public housing and social projects for new immigrants, workers, and the elderly, using red to symbolize socialism. The left side (“צ”) criticizes the General Zionist Party, depicting luxurious homes and lifestyles to suggest they represent only the wealthy. The poster targets working-class voters, contrasting Mapai’s commitment to social welfare with the General Zionists’ focus on the privileged.