In this activity we will focus on an advertisement as a means to discuss the development of Israeli society and the status of women in Israel since the twentieth century. This resource can be used to examine the changing role of women in the ensuing decades and the stereotypical portrayal of women in advertisements. This discussion can include different perspectives and touch upon topics such as equal rights, the status of women in various spheres of life, the development of various types of feminism, and more.
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In pairs or small groups search the internet for an advertisement that promotes a product.
Is this a good advertisement in your opinion? Why or why not?
Consider the following points:
Make a list of characteristics that make an advertisement a good one.
Each group will present their advertisements and explain what makes them good/bad advertisements.
Look at the Every Woman’s Dream, NurGas Advertisement and discuss the following questions:
In this activity we will focus on an advertisement as a means to discuss the development of Israeli society and the status of women in Israel since the twentieth century. This resource can be used to examine the changing role of women in the ensuing decades and the stereotypical portrayal of women in advertisements. This discussion can include different perspectives and touch upon topics such as equal rights, the status of women in various spheres of life, the development of various types of feminism, and more.
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