The poster  shows the Bamba packaging in an enlarged form. You see a baby playing soccer  and Melell says that Bamba is an Israeli dream from Betanim. The baby boy may  dream of being a soccer player, and whoever dreams of Israel should eat bamba  or any other interpretation. Israel is a place to dream of. It has many good  things. I like traveling in Israel. It's fun. The message is that bamba is an  Israeli snack of dreams. It is impossible to coordinate the words The  inspiration was from commercials for the food we learned. A clear and short  message and a clear image related to it.