The poster is an advertisement for Osem's Bamba snack. An Israeli snack that has a special taste and is associated with Israeli society.It is based on the advertisement for citrus fruits - health and strength in the citrus fruit and brings the elements of it to an Israeli snack that is considered healthy compared to other snacks. The slogan says simply delicious simply healthy." The choice of the Osem company was made with the thought that its products reflect an Israeli taste that has no equal in the world. Snacks that have a special taste that reminds of Israel. Bamba is a snack that everyone knows. It is given to babies as a relatively healthy snack. The message is that whoever eats Bamba enjoys For a good reason and not harmful to his body but on the contrary it is healthy and you see a boy who shows a strong muscle "The poster is based on the advertisement for citrus fruits - health and strength in citrus fruitsA poster with a little text that the message goes mainly through the image so that even those who do not understand Hebrew understand the message that citrus fruits strengthen the body"