The poster shows Beasley packaging with a uniform background and a short and clear slogan that conveys the message that it is something special. I love Beasley because it is a gem that is available in Israel and they bring it to me in Berlin when they come to visit or I buy in Israel. It is a special snack that is only available in Israel. The message is that those who want to try something unusual should eat Bisli. The inspiration is from old food advertisements. A uniform blue background that highlights a connection to Israel. A catchy and clear short slogan, the bulk of the space is occupied by the Bisley packaging, which is the advertised product.