The poster is an advertisement for a potato chip snack. The literal message says - Potato chips are the cure for homesickness. The group choose to design an advertisement for an Elite potato chip snack that has competitors in the world and has a similar taste, but the slogan chosen is to explain what is special about this snack, that it brings a taste of home. There is also an acknowledgment of the longing for Israel of Israeli children who live outside of Israel. The figure is dressed in red-yellow clothes which are the colors of the snack packaging. The script and the background are blue and white as colors that reflect Israel. Israel is our home that we miss. Some of us were born in Israel and some have family there. And whoever doesn't then Israel is his Jewish home. We love Israel and when we miss it we eat potato chips or Israeli food We love Israel and when we miss it we eat potato chips it's like a cure for homesickness